home -> eNewsletters
eNewsletters
Issue 20: Make Your Event Interesting Before It Begins!
Issue 19: Summer BBQs and Christmas Parties
Issue 18: That Christmas Party Was Great...But Was Yours?
Issue 17: Tasting Is Believing!
Issue 16: Plan Your Set Up Times
Issue 15: Keep the Juice Turned Up!
Issue 14: Picnic Lists and All...
Issue 13: Creativity Wins
Issue 12: Christmas - Outside the Box
Issue 11: Keeping it Cool! Summer Thoughts of Christmas
Issue 10: Events Fill The Gap: Employees Seek More Corporate Spirit
Issue 9: Time Works For Events In The Future
To unsubscribe please contact us by e-mail and put unsubscribe in the subject line.
Issue 20: Make Your Event Interesting Before It Begins!
Make Your Event Interesting Before It Begins!
By Paul Zuurbier, Creative Director
Invitations and teasers are both important notices to your guests when announcing your event. Invitations tell you where, when, why, and what. Teasers tell you how!
Teasers are used less often than invitations because they generally involve more creativity and are more difficult to produce.
Teasers reflect the essence of the event without giving away the theme. For example, an invitation to a 007 bash may show a black pistol, the numbers “007”, and the words “James Bond”. A teaser, however, would be less obvious and more intriguing. The teaser for such an event could be a bullet-ridden, high-tech circuit board with the date and time of the event written out as a serial number. Other ideas are a recipe for a martini, a silk bowtie wrapped around a toy steering wheel, or a memory card with the video of a car chase. A teaser can be anything hinting at the theme of the event without having to announce it.
This is the great benefit of teasers – they create excitement and enthusiasm for your event! So, even before your event starts you have guests responding back eagerly asking you what is going to happen next. They’re interested!
Teasers can play a key role in the success of an event by letting your guests know they can expect something different.
Peaking guests’ curiosity or hinting of what is to come commits them early to your event!
Teasers are best used in conjunction with an invitation. As a result, the teaser isn’t burdened with the responsibility of stating information like location, time, and date. Prior to or following the official invitation, a teaser entices your guests with the idea that the upcoming event is one they don’t want to miss. With VIPs facing ever increasing social calendars, teasers are a great way to keep your event fresh in their minds.
For your next event, hook your guests early with a teaser and get them excited about your event before it even begins!
New Events for 2007!
By Denise Dickson, President
Create Your Own Events is looking forward to another great year of event planning! We are now in our 10th year of creating original events for companies in the greater Vancouver area. As our company continues to grow we would like to thank the many corporations that have chosen Create Your Own Events for our unique and original event designs. We look forward to continuing to create dynamic and successful events for our clients.